350 Bay Area is a local grassroots climate movement working to achieve a clean energy future with racial, economic, and environmental justice.
I designed a logo and brand guidelines for a new identity expanding out of the Bay Area into a more nationally reaching activist organization. I created the Climate Canary concept based on the metaphor of the canary in the coal mine, representing the urgency of climate action and community solidarity.
350 Bay Area is a local grassroots climate movement working to achieve a clean energy future with racial, economic, and environmental justice.
I designed a logo and brand guidelines for a new identity expanding out of the Bay Area into a more nationally reaching activist organization. I created the Climate Canary concept based on the metaphor of the canary in the coal mine, representing the urgency of climate action and community solidarity.
Problem:
350 Bay Area's current branding and identity are very locally rooted, and not conducive to expanding their reach to a national audience. The new design needed to convey the intensity of our current climate crisis, while maintaining an approachable community feel.
solution:
Climate Canary employs a bold red and yellow palette to convey urgency and stand out amongst a market oversaturated with blue and green logos.
Results:
25 page guideline illustrating the brand story, brand identity, rules for logo usage, typography, color, images, and mockups to ensure brand consistency across all mediums.
Problem:
350 Bay Area's current branding and identity are very locally rooted, and not conducive to expanding their reach to a national audience. The new design needed to convey the intensity of our current climate crisis, while maintaining an approachable community feel.
solution:
Climate Canary employs a bold red and yellow palette to convey urgency and stand out amongst a market oversaturated with blue and green logos.
Results:
25 page guideline illustrating the brand story, brand identity, rules for logo usage, typography, color, images, and mockups to ensure brand consistency across all mediums.
logo design
user research
brand design
market research
social media strategy
logo design
user research
brand design
market research
social media strategy